Images of “Tesla Tequila” on the website revealed a stylish lightning bolt-shaped bottle.
Mexico:
Tesla Inc launched its own brand of tequila on Thursday on the electric car maker’s website, keeping a promise from CEO Elon Musk with $ 250 per bottle experience that wasn’t available within hours of the product taking off.
Images of “Tesla Tequila” on the website revealed an elegant lightning bolt-shaped bottle, a little different from what Musk had once touted. The product was quickly listed as “out of stock”.
Tesla did not immediately respond to a request for comment.
Musk tweeted the idea of “Teslaquila” on April Fool’s Day 2018, which many of his followers considered a joke. However, Musk’s efforts to register the drink in October of that year were frowned upon by Mexican tequila producers.
The Mexican Tequila Regulatory Council then argued that “the name ‘Teslaquila’ evokes the word Tequila … (and) Tequila is a protected word.” Under the new name, there was no qualms.
“Tesla is now a brand of tequila certified under strict regulations for our national drink,” the council said in a statement, indicating that it would be manufactured by Destiladora del Valle de Tequila, a major producer of tequilas and other spirits. .
Tesla’s website says the drink will be made by Nosotros Tequila, which is one of more than 100 labels for Tequila’s Destiladora del Valle, according to the online tequila database Tequila Matchmaker.
Also known as Casa Maestri, the producer already makes a wide range of tequila brands, as well as bourbon, vodka and Canadian whiskey, according to the company’s website.
According to Tesla’s website, the new alcoholic business will only be available in select US states, including New York, California, and Washington.
The Silicon Valley billionaire is no stranger to selling original products in limited one-off sales.
He sold flamethrowers for $ 500 apiece in early 2018, raising $ 10 million for his high-speed tunnel business, the Boring Company. Musk has also sold 50,000 Boring Company hats previously.
Independent industry consultant Clayton Szczech said that without tasting Tesla liquor, he couldn’t assess its quality. But he observed that celebrity products on the whole were not aimed at tequila aficionados.
“I tend to doubt this tequila is much different from anything they offer,” Szczech said, referring to Tequila’s Destiladora del Valle.
The new drink’s website describes it as agave tequila anejo aged in French oak barrels, “with a nose of dried fruit and light vanilla with a balanced cinnamon and pepper finish.”
(Except for the title, this story was not edited by GalacticGaming staff and is posted from a syndicated feed.)
