Milton Glaser designed the “I Love NY” logo – with a red heart on a white background for the 1977 tourism campaign
New York:
If you like American pop culture, you certainly know his work, even if you don’t know his name: the graphic designer Milton Glaser, known for his very popular logo “I (Heart) NY”, died on Friday on the occasion of his 91st birthday.
His death in Manhattan was confirmed by his wife, Shirley Glaser, to the New York Times.
Glaser, born in the Bronx to Hungarian immigrant parents, was known for a cheerful, retro style that helped him shape the visual identity of popular American culture, particularly in the 1960s and 1970s.
He was also co-founder, with Clay Felker, of New York magazine, where he was president and design director until 1977.
Glaser designed the “I (Heart) NY” logo, with its red heart on a white background, for a 1977 campaign promoting the state as a tourist destination. It remains omnipresent in tourist gift shops, known to all visitors to the American financial capital.
But Glaser also captured the spirit of the era with his promotional poster for a 1967 album of Bob Dylan’s greatest hits, which featured the singer in profile, his face in dark shadows but with a mane of psychedelic hair in color. vivid.
Glaser, long regarded as the dean of American graphic designers, has also redesigned the DC Comics logo as well as the Brooklyn Brewery logo, now popular with hipsters around the world.
Most recently, Glaser designed the poster for the final season of the hit TV series “Mad Men”.
“What Milton Glaser gave New York will long outlive him,” state governor Andrew Cuomo said on Twitter.
“I (Heart) New York was the perfect logo when he created it and remains so today. We lost a brilliant designer and a great New Yorker.”
(With the exception of the title, this story was not edited by GalacticGaming staff and is published from a syndicated feed.)
