Hariharan in a still of Hanuman Chalisa. (courtesy Youtube)
Strong points
- ‘Hanuman Chalisa’ is the first devotional song to cross 1 billion views
- “It helps us cope with the pain and hardship,” said Bhushan Kumar.
- “I am overwhelmed by love,” he added.
Shri Gulshan Kumar, considered the king of devotional music, made T-Series the first label of its kind to create a splash in the devotional music market in the early 1980s.
Bhushan Kumar’s T-Series is now consolidating its position, not only as a heavyweight in entertainment music, but also as a standard bearer and pioneer on the devotional / spiritual front as Gulshan Kumar. Hanuman Chalisa becomes the first devotional song to cross over a billion views on YouTube.
As the world fights against COVID-19, troubled times have encouraged people to turn to spirituality and seek comfort in the Almighty. The recitation of Hanuman Chalisa is known to ward off evil and danger and gives someone the strength and courage to face any problem head-on. It offers comfort in difficult times and helps to overcome pain and difficulties.
T Series » Hanuman Chalisa, sung by veteran singer Hariharan, who stars the founder of the T-series, Gulshan Kumar, becomes the essential translation of this holy recital, crossing the coveted billion mark on YouTube. This is not surprising, especially since the T-series is the most watched and subscribed channel on YouTube.
The music label in its infancy was known for its pre-recorded releases bhajans and aartis, very appreciated and loved by all. Continuing the legacy of his father, T-Series president and CEO Bhushan Kumar continues to focus on this genre of music and has also tried to keep it relevant to a younger audience.
According to T series chief Bhushan Kumar, “people are turning to Hanuman Chalisa during their low phase. With the COVID-19 pandemic, we are all in the midst of a difficult situation and the Hanuman Chalisa helps us cope with pain and hardship and gives us the courage and strength to deal with problems. I am overwhelmed by the love this devotional video received. At T-Series, we have always focused, supported and brought devotional music to the public from the start of society. “
