Chinese handset manufacturers hold around 70% market share in India (representation)
Kolkata:
The Chinese handset manufacturers who control about 70% of the market share in India project themselves like Indian brands and sell products made in India to counter any possible contraction in their sales after the violence in Galwan.
The Korean brand Samsung, which is a major competitor, has everything to gain if consumers change their choice for nationalist reasons.
Protesters demonstrated in various parts of the country after the confrontation in the Galwan Valley in eastern Ladakh, in which 20 members of the Indian army were killed by the PLA of China on June 15.
The strategy is likely to be replicated by many handset manufacturers of all major Chinese brands who have their own manufacturing lines in India or outsource to a third-party supplier in India. The level of localization is already at least 60 to 70% for several manufacturers of handsets, according to market observers.
We have decided to highlight Made-in-India in our packaging in a more visible way, said a Tecno Mobile manager at PTI on Thursday.
Realmes India CEO Madhav Seth, CEO of a YouTube series, said that I can proudly say that Realme is an Indian startup, which is now a global multinational. “
Realme is one of the brands controlled by BBK Electronics of China. He has other brands like Techno, Transsion, Oppo, Vivo and OnePlus.
There has been no visible change among consumers of Chinese products – whether for mobile or any other white product.
“So far, no disruption has been visible.
We had seen a short-term impact during the Dokalam standoff in the past, “said an official of a mobile phone company.
Demand has exploded and resellers are asking for products. There have been supply constraints due to the limited manufacturing due to COVID-19, he said.
New Vivo, Realme models are in line for their launch on June 23 and 25 on Flipkart.
An official at Realme said that the company’s factory was operating in limited capacity due to social isolation and that production was limited.
Meanwhile, Chinese companies are being cautious about expatriates and advisories have been issued not to move unless it is necessary.
However, no Chinese company has officially spoken about it.
(This story has not been edited by GalacticGaming staff and is automatically generated from a syndicated feed.)
