In 2019, Google and Facebook accounted for almost 80% of digital advertising spending in the UK
The British government needs to introduce new measures to test the dominance of tech giants Google and Facebook in digital advertising and help make room for other players, said British competition watchdog on Wednesday.
The call for stricter rules from the UK competition and market authority (CMA) comes a year after the start of an investigation into the influence of US platforms, how they collect and use data consumer interests.
In 2019, Google and Facebook accounted for almost 80% of UK digital advertising spending of around £ 14 billion ($ 17.34 billion), helped by their large user and data base and their pockets. deep, said the CMA.
The regulator said that while the services provided by US-based companies were “highly valued”, he warned of “their unassailable market positions that competitors can no longer compete on an equal footing”. (https://bit.ly/3gjaTbV)
He proposed a “digital market unit” that would allow competing search engines to access click and query data from Google and limit its ability to position itself as the default search engine.
“We support regulation that benefits people, business and society and we will continue to work constructively with regulatory authorities,” said Ronan Harris, vice president of Google UK & Ireland.
The CMA also recommended that Facebook be ordered to increase its interoperability with other social media platforms and give consumers the choice of opting for personalized advertising.
“Giving people meaningful control over how their data is collected and used is important … We look forward to engaging with organs of the British government,” said a Facebook spokesperson.
($ 1 = 0.8073 pounds)
(Report by Pushkala Aripaka and Yadarisa Shabong in Bengaluru; Edition by Shinjini Ganguli)
(With the exception of the title, this story was not edited by GalacticGaming staff and is published from a syndicated feed.)
