Abhay Deol shared this photo (with permission abhaydeol)
Strong points
- “We have a long way to go to break our conditioning,” wrote Abhay Deol
- “It is the starting point of a long way to go,” he added.
- “It’s a small step in the right direction,” he wrote.
New Delhi:
Abhay Deol, one of the first Bollywood stars to criticize celebrity endorsements of fairness creams, described Hindustan Unilever’s decision to remove the word “fair” from its “Fair & Lovely “, like a” small step in the right direction “. . “On Friday, in an article published on Instagram, Abhay Deol, who has long defended anti-colorism, wrote:” It took a reaction from the world and the Black Lives Matter movement to push us in this direction. But make no mistake, all those who have spoken out on the need for a cultural change regarding the sale and approval of fairness creams in our country contributed to this victory. “Abhay Deol previously published an article on the Black Lives Matter movement, which has torn apart the United States, condemning the death of George Floyd, a man of color, who died after being pinned down by an officer in Minneapolis.
the Dev.D actor, who recently shared a long list of equity creams, which continue to be popular choices on Instagram recently, pointed out in his new post that we have a long way to go to redefine the concept of “beauty”: “We have a long way to go by breaking our conditioning of what constitutes beauty, but it is a small step in the right direction. It is the starting point of a long way to go. What a great start” , he writes.
Read Abhay Deol’s post here:
Earlier this month, Abhay Deol asked his followers this question, which was his way of calling celebrities still associated with equity products: “Do you think Indian celebrities will stop endorsing flour creams now?” read his article, which was accompanied by a note on how equity creams “evolved”, from the term “fair” to its replacement by “euphemisms like” skin lightening / whitening “or” creams lightening “”. In 2017, a year after the #OscarsSoWhite movement in Hollywood forced the Academy to make reforms, Abhay Deol wrote powerful posts on Facebook, criticizing several Bollywood biggies for approving fairness creams. Those on his list included the likes of Shah Rukh Khan, Deepika Padukone and Sonam Kapoor, with whom he played in Aisha. In his response to Abhay, Sonam had connected the reference of Abha Esha Deol’s cousin in his tweets. Sonam was trolled for bringing Esha into the conversation and then deleted his tweets while Abhay’s messages were answered with likes and comments supporting his position.
Global analysis Equity creams in India have evolved over the years, from equity creams to the use of euphemisms such as “skin lightening / whitening” or “lightening creams”. Most brands no longer want to be associated directly with the term “equity creams”. So now we have brands that sell “HD glow”, “White beauty”, “white glow”, “fine fairness”, etc. Over the years, these companies have turned their attention to Indian men, who are now trying to be “fair and beautiful”, and have also dedicated white power ranges to them. The Fairness Hunt: Neutrogena fine fairness: Unable to locate it on their global websites, but it is available on Amazon and other sellers: https: //www.amazon.in/Neutrogena-Fine-Fairness-Cream -SPF20 / dp / B00BSPOXMW / Ponds have a range of white beauty products: the range includes products like anti-fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website, you can find white beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the level of melanin in the skin, gives a pink the appearance of your skin and suitable for all Indian skin types. “reduce darkening of the skin and stimulate anti-blemish whitening for a brighter and more youthful look” https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect- clinical-day-cream / Recently, the skincare brand Procter & Gamble Olay announced that it would no longer touch up the skin of its advertisements by 2021 because it reflects an idea of beauty almost impossible to achieve. The statement was made at an event in New York. In March 2019, Olay also launched a #FaceAnything creative campaign with @masabagupta @kubbrasait, @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #hiteness #it day #pearlextracts #microcrystals #ayurveda
Abhay Deol, known for being fiercely frank on social networks, won hearts on Twitter for celebrities criticized for their unwillingness to comment on pressing issues such as injustice and oppression at home after some of them joined the #BlackOutTuesday movement, displaying black screens to condemn the death of George Floyd: “Now that Indian celebrities are” awake “and classy average are in solidarity with the fight against systemic racism in America, maybe they would see how it manifests in their own backyard? “he wrote with the hashtags:” #migrantlivesmatter, #minoritylivesmatter, #poorlivesmatter. “
Maybe it’s time for them now? Now that “awake” Indian celebrities and the middle class are united in the fight against systemic racism in America, could they see how it manifests in their own backyards? America exported violence to the world, they made it a more dangerous place, it was inevitable that it would return karmically. I’m not saying they deserve it, I’m saying look at the whole picture. I say to support them by exposing the systemic problems in your own country, because they turn out to be one and the same thing. I say follow their example but not their actions. Create your own actions, your own movement, relevant to your own country. This is what the black lives movement is for! In the larger picture, there is neither “we” nor “them”. There is no real country. But a planet in danger. #blacklivesmatter. In addition: what I mean when I say that the United States “exported violence” and “made the world a more dangerous place” is in reference to its continuous development of dangerous weapons, which are then exported to countries around the world as a solution to their problems. Even their own people cannot endure endless wars. And I don’t let the other players in the war theater either, that’s why I said a “more dangerous” place. This mentality led them to militarize their own police, and this is where “karma” comes from. Karma means action, and their action of always fighting fire with fire has led to a mentality which they then repeat on the ground. How many more decades must pass before we see the need for a different approach? A dialogue is what is necessary, communication, not intimidation, whether on national soil or in another country! An eye for an eye will blind the world and, ironically, only the United States is best placed to lead us to peace.
Actress Bipasha Basu also wrote about her complexion – her “twilight” to be precise – being a major point of “discussion” when she became an actress. “In most of my articles for all the work I have done, my twilight seemed to be the main discussion … this was apparently attributed to my sex appeal,” he wrote and added: “Many Skin care endorsements with a lot of money have been offered to me in the past 18 years (some were very tempting) … but I have always followed my principle. “
Actress Nandita Das, who made the front page of the Dark Is Beautiful anti-colorism campaign, wrote in a Mumbai mirror article on how the campaign was supported by an overwhelming response: “In 2013, a Chennai-based organization approached me to support their campaign, Dark is Beautiful. While I knew the impact of color bias was deep, insidious and deeply affecting our sense of self-esteem and confidence, I didn’t know it would affect such a raw nerve. It suddenly went viral and drew attention to this prejudice which normalized over time for years. By default, I became the face of the campaign. Probably because most of the actors got lighter with each film. “
