Flipkart Quick will debut in select locations in Bengaluru, the company said.
Flipkart said on Tuesday that it plans to offer 90-minute deliveries for groceries and home accessories, as the Walmart-owned online retailer took on Amazon.com Inc in a key growth market for the e-commerce.
Flipkart said its hyperlocal service, dubbed Flipkart Quick, will also sell mobile phones and stationery, which goes even further than existing fast delivery services that mostly only offer groceries.
Flipkart Quick will debut in select locations in Bengaluru, the company said, without specifying a launch date.
The new service puts Flipkart more directly in competition with Amazon and Alibaba-backed BigBasket, both of which offer quick deliveries of groceries. Bengaluru-based Flipkart will also clash with JioMart, the grocery supplier backed by Asia’s richest man, Mukesh Ambani.
Backed by Google, Dunzo and Swiggy, backed by Naspers, also offer grocery deliveries in India, and the service could be lucrative for businesses during the COVID-19 pandemic, which is forcing more and more Indians to order food. essential items such as online groceries.
“In the middle of the year of the pandemic, supply chains have changed dramatically,” Flipkart said in a statement. “The hyperlocal category, known to be a convenience to many, has now become a long-term essential service for the country.”
Last week, Flipkart said it acquired the local cash-and-carry business from Walmart in an effort to bolster its wholesale offerings to mom-and-pop stores.
(Except for the title, this story was not edited by GalacticGaming staff and is posted from a syndicated feed.)
