“Fair & Lovely” skin cream to lose “Fair” from its name, says Hindustan Unilever

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Unilever announced Thursday that it would rename its lightening cream “Fair and Lovely”.

Bengaluru:

The Indian branch of the global consumer giant Unilever announced Thursday that it would rename its lightening cream “Fair and Lovely”, which has been criticized for promoting negative stereotypes linked to darker skin tones.

Hindustan Unilever said it would stop using the word “Fair” in the brand, adding that the new name for the cream was awaiting regulatory approvals.

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