Anupam Kher shared this photo. (Image courtesy: anupampkher )
Strong points
- “Their survival is vital to our community,” said Anupam Kher
- “I would ask everyone to give generously,” he added.
- The campaign is led by the Zee Theater and the Give India Foundation
Mumbai:
Actors Anupam Kher, Neena Gupta, Rakesh Bedi and Makarand Deshpande are among the popular names in the film industry to participate in a fundraising campaign for the theater community, reported the PTI news agency. The Zee Theater has teamed up with the Give India Foundation to support cinema staff and technicians who have been severely affected by the forced coronavirus lockout. Anupam Kher, Neena Gupta, Rakesh Bedi with Divya Dutta, Aahana Kumra and Shikha Talsania are featured in a campaign video where they talk about the people who are the backbone of the theatrical experience. Shailja Kejriwal, Creative Director of Zee Special Projects, said the month-long fundraising initiative aims to help those who find themselves without any source of income and “will likely not receive any relief in the coming month”.
“It is extremely encouraging to see that our initiative has received the support of these pillars. Our goal at the Zee Theater is to support the brotherhood, the generous donations will go a long way in helping them during these difficult times,” said Shailja Kejriwal in a statement. .
Anupam Kher said he immediately went on board to participate in the fundraiser as he shares a “deep and personal connection” with the theaters. “No theater production is complete without the help and the presence of technicians and support staff. Their survival is vital for our community. I would ask everyone to make a generous donation,” he said. .
Neena Gupta said she feels fortunate to be able to help her colleagues who are struggling to make ends meet. “Many support staff and technicians are worried and helpless because of the uncertainty surrounding the reopening of theaters … Through this initiative, we want to reach out to people across the country and urge them to make a difference. don, “said the actress.
The two-minute video also features a poem written by comedian-lyricist Amitosh Nagpal to convey the industry’s unified feeling of struggling for survival amid the lockdown.
(With the exception of the title, this story was not edited by GalacticGaming staff and is published from a syndicated feed.)
